Monday, November 11, 2013

Writing is the easy part - now sell those books

 Follow These Five Rules to Prepare for Your Book Launch

1. Six months before the book is released, create a written marketing plan

2. Send out notices about your book acceptance to everyone on your email list, your Facebook and Twitter contacts as well. 
This is an announcement, not a pitch to sell the book. Not yet.

3. Call and set up book signings or readings, one a week for three months. The library or book store is not always the best place to hold a signing. I signed a book about horses in a farm supply and feed company. Advertise the events in local newspapers. Create interest in yourself. Include your photo if possible. 

4. Locate book clubs and make dates to visit them in person or by phone or skype. This can often be done from your own home.
If your book fits in a special niche, find those people through support groups, church groups, or social clubs, and make arrangements to give a free author chat, or give away several of your books each time you appear. One might be hesitate to give away his book, but consider this as cost of advertising. Word of mouth is the best kind of promotion, especially when it comes from one who has read and enjoyed the book

5. Guest blog for another blogger. Write short articles for your favorite charity, send to your local newspaper. If you have a cause you are passionate about, get your name out there by writing about this cause but don't write about something that will divide your audience. 

1 comment:

abbiescorner said...

Thanks for the advice, Glenda. Good luck with your books.