Showing posts with label Promoting your book. Show all posts
Showing posts with label Promoting your book. Show all posts

Sunday, May 31, 2015

Guest blogger, writer and instructor Tara Lynne Groth

It is with great pleasure I present a guest blogger today, Tara Lynne Groth. I had the opportunity to attend a workshop in Asheville with Tara Lynne as instructor. I was blown away with her extensive, helpful ideas and suggestions on how writers reach the public and by doing so, sell their books. 

Promoting Your Book Without Promoting Your Book

When you create and own a product or service, you need to sell it in efforts of making a profit. New authors often have the misconception that their success is measured in book sales. Sell, sell, sell. Writers spend time around other writers and see book sales tactics ad nauseum: Personalized bookmarks, contest giveaways, time-sensitive discounts, etc. Instead of focusing on selling in order to increase book sales, authors might want to focus on their platform as a whole.

A writer’s platform is an author’s influence and reputation to the public. A book is just one part of a platform. Focusing time, energy, and effort only into selling a book is like having a baker make hundreds of perfect cupcakes – but have no storefront.

In addition to an author’s book (and let’s hope there are plans for more), other pieces of the almighty writer platform include: Freelance contributions, memberships, awards, alma mater, certifications, conferences, blog, podcast, social media, etc.

Here are three ways you can grow your writer platform, increase awareness about your book(s), and get paid:
1.      Freelance. Whether you traditionally publish or self-publish – will readers know who you are before your book is released? Wouldn’t it be nice if they were waiting for your book? Writing articles local or national magazines can help grow your exposure and significantly increase your credibility. Not only do you get paid as a freelance journalist (I encourage you to pitch the markets that pay!), you also get access to the publication’s audience—a larger platform than yours alone generally. Depending on the market’s focus, perhaps the editor would be inclined to write a book review or feature your book in their market? You already have a professional connection from freelancing—take advantage of it!

2.      Seminars/speaking engagements. Think about the memberships you belong to – writing and non-writing alike. Perhaps you have a background in medicine and one of the characters in your novel experiences cancer. Inquire with medical organizations in your area (and outside your area) about opportunities to speak on panels at their conferences/events. Seek paid opportunities where you can contribute your expertise while at the same time including a note in your bio and introduction about your novel(s).

3.      Awards/contests. Although some award and contest applications require fees to apply, seek out free and low-cost opportunities with monetary prizes. An award helps establish your expertise and can be used in marketing of your book – whether on the book jacket as an emblem, in your bio, or when making introductions to secure future paid speaking engagements.
All of the above opportunities do not require you to ask, beg, suggest, or plead anyone to buy your book. Instead, these tasks help build your credibility, income, and add value to who you are and the books you represent. Platform, platform, platform.


Bio: Tara Lynne Groth is a full-time freelance writer in North Carolina. She is the force behind the popular blog Write Naked (www.writenaked.net), and the founder of Triangle Writers and Asheville Writers. Tara Lynne instructed a 10-week book marketing class at Duke University’s Osher Institute in 2014 and will present “Your Writer Platform” at Glenda Beall’s Writers Circle Around the Table on August 22, 2015 (Registration closes July 1st.) www.taralynnegroth.com

Sunday, October 3, 2010

Bragging or self-promoting - Marketing Your Book

All the talk these days surrounds the task of promoting and selling your own book. That is what writers hate to do. We don't feel comfortable singing our own praises. That is a tricky business any way you look at it. Blatant, in your face, bragging is just too much. But we are told in writing magazines, on the web and at conferences that to be successful, the author must promote her own book. Small presses don't have the funds to do it and large publishers only spend their money on those authors who are a sure thing. I read that when a publisher chooses ten books to publish, they put all the money behind one - the one they feel has the best chance of becoming a commercial success. So, even though the author has been through all the hoops, the agent, the editor, the rewrites, etc., he is not likely to get the help he needs. A plethora of information is being published on " how to get your name and your book out there."
I copied these tips from somewhere I can't remember now. I apologize and if these tips come from your blog, please let me know so I can give you credit.
This is just a few of the long list of tips for authors.


(4) Find Local Sponsors to Buy Case Quantities of Your Book
With the economy forcing so many businesses to tighten their belts, this is a great time to be resourceful with your book. The price of a book (usually under $35) makes it a great giveaway for a bank or a business organization.
Banks are eager to attract more small business owners, and business organizations are always looking for qualified speakers – with books.
(I can't see myself asking a bank to buy a box of my poetry chapbooks for give-aways, but a non-fiction book for business owners would probably be a sure thing.)

(5) Connect With Your Local News – Both TV and Radio
This form of marketing is not dead, as some would have you believe. The news editor is always looking for great stories about local people.
Send a letter, with an overview of your book and your press release, and a testimonial from someone of authority. Make it easy for the editor, tell her why covering your book will make a good noon news story. Take the 6 a.m. slot if that’s offered – a lot of people are up watching or listening to the news at 6 a.m.
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In my promotion of the anthology, Echoes Across the Blue Ridge, I contacted local TV stations and radio stations. We have interviews planned and hope to have more as soon as I can get myself recuperated from the Cruise from Hell. But that is another story.

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